The Oscars ceremony are set to start streaming exclusively on the global video platform in 2029, representing the most recent major shift in Hollywood.
The organization behind the Oscars made the announcement on Wednesday, stating that it finalized a extended contract awarding the streaming service the sole worldwide broadcasting rights to the Oscars through 2033.
The Oscars, set for 15 March, has been broadcast for five decades on the traditional network. Starting in 2029, the event will be viewable in real-time without charge on the digital platform.
It's a further significant restructuring in the entertainment world, which is navigating company buyouts and fusions, coupled with drastic slashes to movie budgets.
"Our Academy represents an international organization, and this alliance will allow us to broaden reach to the mission of the Academy to the most extensive international crowd attainable - which will be beneficial for our Academy members and the cinematic world," stated organization heads in a statement.
Throughout a long period, ratings of the awards show have dropped, although there was a small rise in 2025, with a significant number of youthful audiences tuning in from cell phones and laptops.
In a separate statement, YouTube's CEO described the Oscars "a key essential pillars of culture" and noted that teaming up with the Academy would "spark a new generation of artistic expression and film lovers while remaining faithful to the Oscars' celebrated legacy".
The broadcast network, which has streamed the awards since 1976, commented that it was looking forward "to hosting the event three more times" it will continue to air.
This shift comes as major studios deal with challenging merger discussions. Both options were considered concerning for an industry that has seen drastic cuts over the past several years.
Like major studios, cable networks have struggled as the viewers has increasingly opted for digital platforms instead.
YouTube obtaining rights to the Oscars further suggests that dependence on online services will persist expanding.
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